Advice that Sticks
How to Give Financial Advice that People will Follow
If you give advice of any kind for a living, then you know how hard it can be for clients, patients, or customers to follow your wise counsel. There are many possible reasons for this difficulty, ranging from competing demands on their time and energy to frank errors made by you, the advice-giver.
Advice that Sticks takes aim at the problem of unimplemented financial counsel. It is a down-to-earth primer on advising — that is, on developing real-world skills for intelligent advice delivery. Dr. Moira Somers has integrated her extensive clinical and consulting experience with research findings from the fields of neuroscience, behavioural economics, medicine, and positive psychology. The result is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice.